Making “good trouble” — lawfully, loudly, relentlessly.
Eight tactics that convert frustration into focused action and civic awareness into an organised force.
Tactical framework
What we actually do
01
Re-orientation and moral reawakening
Anchored on a clear “why” and a commitment to “making good trouble” — lawful, non-violent, intellectually rigorous action that resets public mentality. We challenge the celebration of instant and questionable wealth, confront wasteful practices, and wage war on mediocrity and “connections”.
02
Public petitions and mass endorsements
Mobilising millions of Nigerians to sign petitions on issues of national importance — to marshal public opinion, pressure decision-makers and legitimise demands for reform.
03
Strategic litigation
Using the courts as arenas for civic engagement: supporting suits against harmful policies and unconstitutional actions, and choosing cases that become rallying points for reform.
04
High-impact messaging
Memes, skits, short dramas, documentaries, polls, newsletters and explainers — data-informed content designed to provoke reflection, conversation and action.
05
Technology-driven engagement
Artificial intelligence, data analytics and targeted platforms that deliver the right message to the right audience and track sentiment and impact.
06
Public statements and media pressure
Press statements, opinion pieces, billboards and open letters to national leaders and global institutions that keep critical issues in the public eye.
07
Central web portal
This website: the authoritative source for our statements, petitions, citizen feedback, data and archives of actions taken.
08
The Notoriety Award (LongListNigeria)
An annual public reckoning. A longlist is published each year, and on 31 December a Notoriety Awardee of the Year is named.
Before & after
The shift we are working for
Today
A nation satisfied with talk
Citizens vent online, then nothing changes
Votes are sold and elections end in court
Instant, questionable wealth is celebrated
Tribal rivalry is passed to children
Only the federal government is watched
Tomorrow
A nation of informed, demanding citizens
Citizens organise, petition and follow through
Voters choose on competence and integrity
Merit and honest effort are rewarded
Children inherit shared values, not division
All 36 states and 774 LGAs are monitored
LongListNigeria
The Notoriety Award: accountability with a deadline
Every year, a public longlist of those adjudged to have acted most against the people's interest. Every 31 December, one name.
In later years, a symbolic public event may feature a crown of thorns placed on an effigy of the awardee — underscoring moral accountability and public condemnation.